A very common strategy for some looking for exposure to their site or blog is to offer to write a guest post with a link back to them. I get several of these requests per week but as interesting as they sound, I have declined for several reasons. First, a guest post does not always capture the flavour of the blog they are requesting to write a guest post for. Second, quite often a guest post request content simply doesn't mesh well with the blog. Third, for me this is very important, if a guest post request is for a product that either I haven't used or I've had a negative experience with, I cannot in good faith say yes to that guest post. Finally, I really don't get a benefit out of a guest post other than not having to write a post myself. On the other hand, with good traffic the link in the guest post will get exposure and continue to do so again at my expense. So, I haven't accepted guest posts on my blogs which apparently has turned out to be a good call. Matt Cutts has announced that guest posts with their nofollow links are spammy, so guest posts are dead. What this means is bloggers accepting guest posts will now be penalized by Google. This might be a good time to go through and remove any nofollow links just to be on the safe side.
Welcome to The Blog Report
Sunday, January 26, 2014
Wednesday, January 15, 2014
I sat down to write about our experience at a celebrity chef's restaurant in the fall. That involved going through the multitude of pictures, selecting the ones I wanted to use then preparing them for my blog. Once they were ready, I uploaded the pictures. Then, it took me almost four days to write the post! I'd write a little, putter around, get side tracked then write a bit more. Honestly, that post should have been a lot easier to write than it was and yet it proved to be a rather challenging post. Go figure! And so it goes...
Wednesday, January 8, 2014
A month before the holiday season, I embarked on a get fit plan. For inspiration with some of the exercising, I have apps that actually do the count down, tell you when to take breaks and cheer you on. As I was doing my squats today, the thought came to mind that there should be an app for blogging to help get into a better routine of blogging, keeping you focused and meeting your blogging goals. The occasional pat on the back would be nice especially upon completion of that difficult post you've been struggling with for quite some time. Just saying...
Tuesday, January 7, 2014
In my quest to get back on track with my blogging, setting goals may just be an option. I don't think they need to be carved in stone or on a schedule, just something as simple as planning a blog post daily on at least one of my blogs. Or perhaps a goal of blogging each morning. Actually the blogging each morning sounds like a plan! Now to put it into action and see where things go from there...
Monday, January 6, 2014
When I first started monetizing my blogs, I followed one the two examples set by fellow bloggers. Essentially, bloggers were monetizing their blogs by displaying and writing paid posts. I didn't get into the paid posts and glad I didn't as they quickly were looked down on by other bloggers. Like many, my introduction into monetizing my blogs was with Adsense. I've used other advertising networks in addition to Adsense. The biggest problem with networks like Adsense aside of all their rules and regulations is they don't pay much.
Back in 2010, the blog advertising networks (eg. Entrecard, Adgitize, CMFAds) were all the rage. They networks popularized the 125 x 125 badge although they did offer banner advertising as well. Somewhere along the line and if I recall correctly, it was through the Entrecard system, running your own 125 x 125 advertising was encouraged. This put the selling and displaying of ads directly with the blogger effectively sidestepping the middleman. If you sold advertising space for $10, you kept the entire $10. What that led to was the bloggers so interested in making money they set up splogs filled with networks and private ads. It was hard to find the post for the ads. That was about the time I started simplifying, pulling advertising off my blogs leaving just enough for a bit of income to cover my internet costs. It was also about the same time, tweeting for money came to be.
Fast forward to today. I love the cleaner look of not running a lot of ads on my blogs so aside of a few Adsense units across my blogs, I stick to the direct sales of ads. Things have changed a lot though. While it has always been true that you need the traffic to earn money from the networks, it really isn't true for the private ads. It's about exposure. If the buyer gets a little traffic they are elated. Quite often the private ads are not by bloggers either. It's normal to have a company buy a year's worth of advertising for a spot on one of my blogs. However, displaying ads is not the only way to make money with a blog these days. There is selling your brand AND in my opinion that is where the real money lies in blogging!