Just about all blogging resources agree that content is king. Technically everything on your blog is content but all content is not the same. For example a blog comprised of YouTube video posts will not gain the page ranking that a blog comprised of YouTube video posts with a commentary. That is because the YouTube videos are viewed by Google as duplicate content while adding the commentary is seen as original content. Many bloggers rely on using their own photographs on their blogs but the search engine bots don't see images so if you don't take advantage of the alt"" tag in the image description a post consisting of only a picture or two will not be viewed as original content.
Even though content is king you still need to choose keywords and use them appropriately in context with what your article is about. Whatever you do, do not keyword pad a post as that will get you quickly de-indexed from search engines. Another huge no no is to blog about what you don't know. This is most obvious in the thinly veiled paid per post (more on that to come) posts on some blogs. It is immediately apparent they haven't even used the product but somehow they have to work the paid link in hoping they will earn a little money off the post. Well they might end up getting a bit of money if they are lucky EXCEPT Google hates paid posts so will penalize you and you don't want to be penalized by Google! They are the largest search engine so if they stop sending you traffic or blacklist you any revenue from paid per post or revenue based of traffic is going to dry up.
The main things I quickly learned about content are:
- content does matter
- duplicate content should be avoided at all costs
- content needs to be regularly updated
- some content becomes anchor content