Welcome to The Blog Report

I'm so glad you stopped by and hope you find this blog an interesting read. I've been blogging since April of 2006, currently the author of six public and two private blogs. In the beginning I knew absolutely nothing about blogging. Over the years through trial and error, frustration and elation, and a few tears I've learned a lot. However, the learning process when it comes to blogging continues to evolve. Here you will find a hodge podge of my blogging experiences, useful codes and how-tos, sprinkled liberally with my opinions. Enjoy!

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Saturday, December 10, 2011

Blog Advertising Networks Skew Traffic Stats

Shortly after I started blogging I discovered BlogExplosion where I met several very nice bloggers.  Then I joined Entrecard, Adgitize, CMFAds and Exposure Your Blog.  It didn't take long to realize that some of the bloggers from BlogExplosion also participated in the other blog advertising networks.  Herein lies the problem of blog advertising networks.

A blogger who actively used all five blog advertising networks could technically send five hits to your blog each day.  Looking at the stats it would show five unique hits, one from each of the networks but in reality it was only one visitor.  Multiply this by 50 bloggers doing this and your traffic could be inflated by 200 hits per day or more!  Your stats show those extra visits by the same person with different referral urls depending based on which advertising network they enter through.  I know a lot of bloggers combine Entrecard and Adgitize.  CMFAds is no more, BlogExplosion has been slowly dying and Exposure Your Blog hasn't gained much in popularity yet.

If you advertise in only one blog advertising network then there will be no skewing of visitors.  If you participate in more than one blog advertising network, there is no way to circumvent this from happening.  It is a catch 22 though because the more you advertise, the more exposure you get for your blog which ultimately means you need to advertise on more than one blog advertising network.  At the same time, you do need to keep in mind that with the click redundancy, the hits recorded in your stats is not a true reflection of actual traffic.


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