Welcome to The Blog Report

I'm so glad you stopped by and hope you find this blog an interesting read. I've been blogging since April of 2006, currently the author of six public and two private blogs. In the beginning I knew absolutely nothing about blogging. Over the years through trial and error, frustration and elation, and a few tears I've learned a lot. However, the learning process when it comes to blogging continues to evolve. Here you will find a hodge podge of my blogging experiences, useful codes and how-tos, sprinkled liberally with my opinions. Enjoy!

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Friday, May 4, 2012

The Current Blog Network Model

The blog network model we has seen thus far is basically a traffic exchange although Entrecard refers to themselves as a blog advertising network.  BlogExplosion was a straight up traffic exchange as is Expose Your Blog.  CMFAds was a blog advertising network with guaranteed number of hits if you bought the spikes.  Adgitize was furthest from being a traffic exchange.  The problem with current blog network model and its tweaks is lack of traffic retainership.

If you drop 300 cards daily through Entrecard you will move towards the top of your category and get increased traffic BUT you also get an increased bounce rate.  If you stop dropping cards, your traffic will drop faster than a ton of bricks.  So the traffic from these types of networks is only there when you are actively participating.  The only way you keep any traffic from these networks is if you participated in their forums and happened to make a few friends.  Those friends may continue to visit your blog and visa versa but essentially if you stop participating, 98% of your traffic from other members there is gone as well.

Yet the story of the current blog network model gets worse when you consider some bloggers dropped 300 cards with Entrecard, 50 to 100 with Adgitize and 50 with CMFAds along with whatever they may have visited through Blog Explosion and Expose Your Blog.  It was quite possible to see the same blog five times in a day going through each network because many bloggers participated in more than one blog network.  This inherent redundancy really was a waste of time for all members and grossly inflated blog traffic.  While it looked like you got five hits each from one of the blog networks, it was five hits from the same person viewing your blog through the different blog networks.  In fairness none of the blog networks told their members to join other blog networks but the redundancy was encouraged by payment in the form of traffic, credits and money.  From the blogger's perspective, the more blog networks they joined the money they could make and hopefully get traffic as well.

When it comes to the full fledged blog traffic exchanges like BlogExplosion and Expose Your Blog the traffic is transient at best.  These networks are designed simply to drive traffic to your blog.  For every two sites you visit in the system, you receive one visit in return.  Members are not there to discover new blogs or even read them.  They are there to click as many sites possible in order to receive half the number of visits back to their blog.  This type of model simply inflates your traffic and gives a little exposure if that for the 30 seconds the member has to stay on your blog before moving to the next blog.  The mindlessly clicking to exhaustion blog network model simply isn't working in the long run for most bloggers. 

The whole blog network model needs to be rethought.  Bloggers do need promotional networks but ones that are going to help them build and retain traffic.  Perhaps a blog support network would work, one by bloggers, for bloggers without the underlying goal of making money.  It could be a network of volunteers providing a place where bloggers could come for help and support as well as to promote their blog.  It's just an idea but it might just work.


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